Westfield’s latest ambassadors include iconic Australian supermodel and environmental advocate Emma Balfour and top model and activist Ollie Henderson. The campaign also features break-out Australian model and equestrian competitor Mattia Harnacke and the return of Westfield Style Ambassador Yaya Deng. ‘The Front Line’ captures the energy and confidence that comes from pursuing what’s important to us while embracing an individual approach to personal style.
The Front Line videos feature bold colours, textures and silhouettes from international and Australian designers including Sass & Bide, Saba, Ginger & Smart, Cotton On, Gucci, Givenchy, Bally, Paul Smith, Ted Baker and MJ Bale. Key seasonal trends shot for The Front Line include a fresh take on colour blocking with burgundy hues as well as classic summer neutrals. Structured tailoring is juxtaposed with denim and sports luxe, accented by head-turning luxe glamour looks to take shoppers into party season.
Immerse yourself in a virtual experience like no other: behind-the-scenes at Westfield’s Spring/Summer shoot. The 360-degree video reveals all the inner workings of a fashion campaign production and allows you to view this season’s trends from every angle, putting you up close and personal with each of our ambassadors as they are captured for “The Front Line”.
Director: Lincoln Caplice
Executive Producer: Rachael Ford Davies
Producer: Olivia Hantken, Lucy Pilkington
Creative Director: Penny Buck, Al Weekes
Creative Agency: Sibling
Director Of Photography: Ross Giardina
Editor: Miles Selwyn, Mark Bennet
Visual Effects: Alt.vfx
Alt Producer: Tyrone Estephan
Alt Chief Technologist: Raymond Leun
Photographer: Jake Terrey