Dean & Deluca - Performance

Greatness is an outcome. It happens when you accept no compromise, cut no corners. When you look at the highest bar and raise it another notch. For chefs, it starts with great ingredients, artfully combined to create something greater than the sum of its parts. Since 1977, we have worked to the highest standards of excellence. Now we've brought our expertise to the world of performance, with chef crafted bio nutrition bars for athletes of all kinds. No compromise on ingredients, no shortcuts on taste. From great to greatness. You may have heard of them as the official bar of the 2017 US Open Tennis Championships, but we wanted to be sure to make a personal introduction, too. Meet the Dean & DeLuca Bio Nutrition Bars, available in select markets nationwide, at the US Open, and online here:

Director: Lincoln Caplice
Executive Producer: Sara Greco
Producer: Sam Campodonico-Ludwig & Lucy Bidwell
Creative Director: Carlos Naude & Gordon Hull
Client: Dean & Deluca
Director Of Photography: Justin Derry
Production Design: Madison Hatch
Editor: Ashley Kreamer @ Final Cut
Original Score: Jonny Higgins